Straightforward pricing. No black boxes.
Two decisions, not five. Pick how your site gets built, then pick how it's looked after. Everything renders inside your client portal, so you can always see what you're paying for.
How it's built
- Template
- Custom
How it's run
- Essential
- Care
- Scale
Your site
One bill, one team, one portal you can see it all in.
Web Starter is the exception — it bundles both into a single monthly price with no upfront fee.
Businesses where the website is the front door
We work best with businesses whose next customer is searching right now and deciding in seconds.
Home services & trades
HVAC · plumbing · electrical · roofing · remodeling · landscaping
Someone searching at 7am with a burst pipe isn't browsing. They call whoever looks credible and loads first.
Health & professional practices
dental · medical · veterinary · legal · accounting · financial
People are choosing who to trust with their teeth, their case or their money. The site is the first evidence they get.
Multi-location operators
franchises · branches · clinics · multi-site retail
Every location gets its own real page and its own enquiries, managed from one portal instead of five logins.
Pay annually and get 2 months free on every monthly plan.
No upfront build fee at all
Web Starter is the one option that bundles both decisions together — the build and the service level, in a single monthly price.
Web Starter
A real website, hosted and maintained — no big upfront project fee
Due today — billed monthly after that
- 50 pages included, more on request
- Template-based design system (not a fully custom build)
- Hosting + managed SSL on Cloudflare's edge
- Baseline on-page SEO setup
- Ticketed support for updates & fixes — 1 hour of dev time/month included
- Build your pages & content yourself in your client portal
- 2 rounds of design revisions at launch
How this one works
- • $99 due today, billed monthly after that
- • Prefer to prepay? Pay annually instead for $990/yr — 2 months free
- • Template-based design, not a custom build — see Growth/Command for that
- • Up to 50 pages included; content is built by you in your client portal
- • No double entry — your pages, sections & content live in one place
- • Maintenance is already included — Care and Scale below just add more of it
How your site gets built
Paid once, up front. Then pick a service level below to keep it running — every build lands on one.
Website Setup + Hosting
A smaller setup fee instead of paying a year upfront
$499once
then $69/mo on Essential
- We rebrand & tailor a proven template to your business
- Up to 50 pages, built by you in your client portal
- Hosting, ongoing edits & site maintenance included monthly
- Priority support whenever you need a change
- No annual commitment — cancel hosting anytime after setup
Launch
A fast, enterprise-grade launch for businesses that need a credible site now.
$1,900one-time
2-week build
- Up to 50 pages, custom-designed
- Enterprise-grade design system (not a template)
- Built on the same stack we ship to enterprise clients
- Mobile performance & Core Web Vitals tuned
- Baseline technical SEO setup
- Build your pages & content yourself in your client portal — no double entry
Then pick a service level below to keep it running.
Growth
Most popularFull custom build for businesses ready to turn the site into a revenue system.
$4,200one-time
3-4 week build
- Everything in Launch
- Unlimited pages, full custom design
- Conversion-focused funnels & lead capture
- SEO foundation: keyword mapping, technical + on-page
- Analytics & call-tracking wired from day one
Then pick a service level below to keep it running.
Command
Multi-location, multi-integration builds run the way we ran enterprise digital programs.
- Everything in Growth
- Multi-location / multi-brand architecture
- Custom integrations (CRM, booking, payments, APIs)
- Generative AI (GEO) optimization from day one
- Full analytics + ROI dashboard stack
- Dedicated project lead & weekly standups
How your site is looked after
Every site we run sits on one of these. Web Starter already includes Essential — Care and Scale are more of the same thing, never the maintenance you were missing.
Essential
Hosting, your portal, and support for a site we built you
billed monthly, cancel anytime
- Response target
- Standard queue
- Dev time
- Dev time quoted per request
- Hosting + managed SSL on Cloudflare's edge
- Your own client portal — edit pages and content yourself
- Connect your own domain
- Ticketed support, with every request tracked
- Extra dev work quoted per request
Care
Everything in Web Starter, with faster response and more dev time
billed monthly, cancel anytime
- Response target
- Next business day
- Dev time
- 2 dev hours/mo included
- Everything in Web Starter
- Next-business-day response target (up from standard queue)
- Monthly platform & dependency updates, applied by us
- Monthly performance & Core Web Vitals review by a technician
- 2 hours of dev time/month included
Scale
Everything in Care, plus proactive growth work every month
billed monthly, cancel anytime
- Response target
- Same business day
- Dev time
- 6 dev hours/mo included
- Everything in Care
- Same-business-day response target
- Monthly on-page SEO updates
- Quarterly content refresh
- 6 hours of dev time/month included
Already have a site?
Care and Scale work the same way for a site we didn't build — give us access (your host, CMS, or hosting credentials) and we manage, maintain, and fix issues on it directly. No migration required, and no hosting line since you're already paying for that elsewhere.
What each level actually includes
And how you can check it. Anything marked live shows up as real data in your portal; anything marked logged is work a technician records when they do it.
| What you get | Essential | Care | ScaleMost popular | How we prove it |
|---|---|---|---|---|
| Hosting + managed SSL | Included in Essential | Included in Care | Included in Scale | Live in your portal |
| Your own domain connected | Included in Essential | Included in Care | Included in Scale | Live in your portal |
| Build your own pages | Included in Essential | Included in Care | Included in Scale | Live in your portal |
| Media library | Included in Essential | Included in Care | Included in Scale | Live in your portal |
| Ticketed support | Included in Essential | Included in Care | Included in Scale | Live in your portal |
| Full activity log | Included in Essential | Included in Care | Included in Scale | Live in your portal |
| Included dev time | Not included in Essential | Included in Care | Included in Scale | Live in your portal |
| Read-only content API | Not included in Essential | Included in Care | Included in Scale | Live in your portal |
| Outbound webhooks | Not included in Essential | Not included in Care | Included in Scale | Live in your portal |
| Multi-location support | Not included in Essential | Not included in Care | Included in Scale | Live in your portal |
| Baseline on-page SEO | Not included in Essential | Included in Care | Included in Scale | Logged by your tech |
| Platform & dependency updates | Not included in Essential | Included in Care | Included in Scale | Logged by your tech |
| Performance review | Not included in Essential | Included in Care | Included in Scale | Logged by your tech |
| Monthly on-page SEO work | Not included in Essential | Not included in Care | Included in Scale | Logged by your tech |
| Quarterly content refresh | Not included in Essential | Not included in Care | Included in Scale | Logged by your tech |
The parts most agencies leave vague
Two things decide how painful it is to leave an agency: who owns the domain, and who owns the content. Here, both are you.
- You own your domain, registered in your name
- Your pages, content and media are yours to export
- Response targets are published, not implied
- Extra dev work is quoted before it starts, never billed as a surprise
Your domain stays yours
We don't resell domains and we don't mark them up. You register it in your own name, at whatever registrar you like, and we connect it.
- Registered in your name, not ours
- Paid to your registrar — typically $10–20/yr — never to us
- We connect it and manage the SSL certificate; you keep the login
- If you ever leave, it points somewhere else the same day
Budget roughly $10–$20 a year for the domain itself, paid to whoever you register it with.
Add-ons
Extra work you can add to any plan — or buy on a site we didn't build.
Funnel Build
$1,200A dedicated high-converting landing page with a single, focused offer — built and launched in under a week.
Before you commit
Do I have to buy my domain through you?
No — and we'd rather you didn't. You register it in your own name for about $10–20 a year and we connect it. You keep the login, and if you ever leave you take it with you the same day.
What's the difference between Web Starter and a custom build?
Web Starter puts you on a proven template we tailor to your business, with no upfront build fee — it's the fastest and cheapest way to a real site. Launch and Growth are custom-designed from scratch, paid once upfront, and then run on whichever service level you pick.
Am I locked in?
No. Monthly plans are month to month and you can cancel from inside your portal. Annual plans are prepaid for the year and give you two months free.
Can you look after a site you didn't build?
Yes. Care and Scale work the same way on a site that lives somewhere else — give us access and we maintain and fix it directly. There's no hosting line in that case, since you're already paying for hosting elsewhere.
What happens if I use more dev time than my plan includes?
Nothing breaks and nothing is charged automatically. You'll see your usage in the portal, and anything beyond the included hours is quoted to you before we start it.
Who owns the content and design?
You do. Your pages, content and media live in your portal and are yours to export. We don't hold anything hostage.
How do I get support?
Through your portal — every request becomes a tracked ticket with full history, so nothing gets lost in somebody's inbox. Your plan sets the response target.
Not sure which one?
Two questions, an answer right now. Nothing is sent to us.